Why Google Analytics is GREAT.

Take my Dad. He’s 65, he’s run successful businesses all his life and, understandably, he thrives on data.

Up until around five years ago most of this information was guesswork.

Most of Dad’s working life revolved around accounting systems. This was great until companies suddenly realised they were about to go bust.

Bankruptcy

It wasn’t simple as thinking you had 50 grand in the bank when in reality you had one and sixpence.

Accounting systems are complicated, especially if your business is large. One day your company would be happily ticking along under the illusion that everything was hunky dory and the next day BOOM. Disaster.

Google analytics minimises this risk. It tells you that you’re making a 10 grand loss even though you have 50 grand in the bank.  If you’re heading into rocky waters Google analytics picks up on it and you can sort it out quickly.

Speed!!

And there’s the SPEED!

In the 1950’s businesses monitored themselves with statisticians who made endless long division with pens and papers.

In the 1970’s they used calculators, quicker but still time consuming.

Now there’s Google analytics.

Gone is the need for sums because every type of calculation you have ever thought of is there!

You can achieve in 100th of the time what you could, even five years ago.

Pattern Spotting!

As a knitting fanatic, pattern spotting is my dream and Google analytics is the Vogue equivalent of patterns.

You can break down anything that has been ordered.

For instance, pretend you work for a Warhammer gaming distributor.

By studying Google analytics you know that your site has sold more than double Warhammer 40,000 Blood Angels in June this year than it did last year.

Why you muse?

When you study the analytics more closely you realise that most of these orders have come from South Korea.

Interesting.

When you delve even deeper you see that they have come from one major city, by the same group of customers, who return to your site more than 100 times a day and seem to have an unhealthy obsession in collecting huge Blood Angel armies with lots of superfluous models……(OK now I’m assuming).

The point is year-on-year patterns enable you to spot buying patterns. You can see what has worked and what hasn’t.

For instance, supermarkets need to know what lettuce sales are going to be like throughout the year. Lettuces go off, so supermarkets don’t want hundreds left on the shelf. If they know what the peaks and troughs are they can prepare for them.

Admittedly, this could always be monitored, but not at the click of a button.

Slack Days

 You can also tell when your slack and busy days are going to occur.

This is fantastic as you can prepare in advance what you’re going to do. On a slack day you have the option of jumping into a VW camper van, going to the beach, lighting a bbq…

OR you can make slack days catch up days or administrative days. The point is you know when each is going to occur so you can prepare.

Updates

AND, the Google team are constantly updating Google analytics.  So no matter how good analytics is today, it’s going to be better tomorrow.

Did I mention it’s free?

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