Web design: how important is it?

web design
With 20% of all media consumption now online, it is more important than ever for your business to have online presence to engage with consumers. But underneath social media and search engine optimisation strategies, just how important is your website design? The info-graphic featured below by Meridan Chiles gives us some idea.

94% of people cited poor web design as the reason they mistrusted or rejected a website

This figure is staggering, and shows just how important web design is. Some smaller companies are also only present on social media platforms, believing that a Facebook page is ‘good enough’ to distribute information to customers. This is not correct; and many customers will view you as untrustworthy and unreliable if you don’t have a website. The key to good web design is getting your information across to customers, without them having to search for it. Use spacing between paragraphs, and don’t use big chunks of dense text; this will put people off from reading important content! Make sure your web design is consistent, easy to navigate and suitable for your business and audience. Most web designers have a ton of innovative ideas to help you create your vision – if you are looking for a new design why not contact us here at Digicrab?

57% of users would not recommend a business with a poorly designed mobile site

As well as being aesthetically pleasing, web design needs to be easy to navigate. With many consumers now using mobile devices and tablets to browse, it’s important your website is optimised to work on these devices. Failure to do so will cost you recommendations, and potential customers may become frustrated and look elsewhere. Optimise your website for all devices to avoid losing your customers to competitors.

82% of mobile media time is spent on apps

Design doesn’t just stop at web design, and this figure highlights how useful apps can be when attracting your audience. Having an app is an easy and fun way of advertising your services, and some even include games and offers to promote your business. Apps can also be advertised on your website, making you appear instantly more professional and innovative, which is a huge advantage in the majority of industries.

When trying to create an innovative and attractive web design, consulting a professional web designer is the best route. Professional designers can advise you on popular themes, colours and layouts that will suit your purpose and grab your audiences attention. Digital marketing companies also make sure all of your web pages are optimised for search engines; meaning you will rank higher in search results for your chosen keywords. This excellent use of online presence, combined with innovative web design, is a great investment, and a sure way to generate you more business.

web design


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