The future of digital marketing: Statistics you can’t afford to miss

Digital Marketing ServicesThe nature of the web and digital technology means it’s constantly changing. Digital agencies and marketers need to keep 100% up to date to ensure they’re still current and attractive to their customer base. Similarly, your digital marketing strategy should be tailored to keep up with the trends.

In 2013 and into 2014 everything is still very much pointing towards mobile and recent research suggests it’s now more important than ever before. Below we’re looking at four key areas of digital marketing and how the statistics suggest changes for the future.

Blogging and Content

Every business that wants a successful web strategy needs a blog. A blog gives a site more indexed pages and in turn significantly more indexed links – making it easier to find through search engines. Businesses who blog fifteen times per month or more get five times more traffic than those who don’t. New research suggests that blogs are also 63% more likely to influence purchase decisions than magazines.

The same research has also found that longer posts are now gaining more interest. The average word count for pages which rank in the top 10 is 2000 words and posts with 1500 or more words receive 68.1% more tweets and 22.6% more Facebook likes. As is already popularly known images increase content popularity with articles featuring them getting 94% more views and the use of infographics have also seen companies grow 12%.

Videos

Videos have been highlighted as a valuable form of content for some time and we recently discussed the advent of Vine. Statistics now suggest that a video on your landing page can increase conversions by 86% and posts with videos get a huge 267% more links than normal posts.

The length of the video also matters as figures show 58% of your audience switch off within the first 90 seconds but a video can keep a customer on site for up to 2 minutes longer. It’s proven that viewers retain 58% of what they see but only 10% of what they read so a video can seriously lift the effectiveness of your content.

E-Commerce

E-commerce and online shopping is becoming more popular every single day. Customers have shared their thoughts and statistics show the quality of product images is important to the purchase of products for 67% of consumers. E-mail marketing has also been shown to have a huge impact on consumer behaviour with 83% of consumers who receive e-mail marketing spending 83% more on shopping.

Personalising your e-mail marketing campaigns can make a huge difference too, as personalised emails improve the click through rate by 14%, the conversion rate by 10% and surprisingly the average click through rate from banner advertising is just 2.1%.

E-mail Marketing

We’ve already highlighted the power of e-mail marketing as part of your digital marketing strategy for e-commerce but it’s valuable across the board. The mobile revolution is prevalent with an 80% increase in the number of e-mails opened via smartphones or tablets in the last 6 months. Statistics from the US also show that the ROI for e-mail marketing is $44.25 for every single dollar spent.

This infographic pulls together all the statistics and shows some further information about each area of digital marketing

digital marketing services

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