Everyday gadgets continually replaced by smartphones: what’s next?

Smartphones are getting smarter, and it seems most of us have replaced simple everyday gadgets with our beloved smartphones. This article in the Guardian highlighted just a few of the gadgets that are now redundant, and we've added a few of our own to the ever-growing list... Print-out … [Read more...]

Web design: how important is it?

With 20% of all media consumption now online, it is more important than ever for your business to have online presence to engage with consumers. But underneath social media and search engine optimisation strategies, just how important is your website design? The info-graphic featured below by … [Read more...]

4 essential and inexpensive digital marketing tips

Implementing digital marketing strategies can sometimes be daunting, and it can be difficult to know where to begin. Digital marketing is essential to accessing your target audience and by doing so allows SME’s to compete with larger brand names, and many strategies you can try are easy and … [Read more...]

Why website design matters

>It’s not easy being a marketer in the digital age. Finding a niche in a market that is as open as the internet can be difficult and with the short attention spans of browsing online customers, an optimised website could be the difference between someone clicking onto your shop or the return arrow … [Read more...]

Why schools need a good website design

Parents have an important role to play in educating their children and choosing a school for them is one vitally important aspect. The prime reason why a school needs a good website is that the internet is often a parent’s first port of call … It’s Christmas. You’re strolling along Oxford Street … [Read more...]

What is a WordPress subdomain? Why I wouldn’t use one

What is a Subdomain? WordPress originated as a blogging platform but evolved to be an Open Source (free) content management system (CMS), used on millions of sites by millions of people. However, you can still create your own subdomain at WordPress where they automatically handle the install … [Read more...]

Home vs Landing Pages – and how to optimise them.

I’ve encountered some confusion recently about the difference between home pages and landing pages. It’s this…. Your home page encourages prospects to browse, whereas your landing page persuades them to buy. Home Page Your home page is the initial hook. It draws prospects in and encourages … [Read more...]

WordPress or Joomla?

Working in digital marketing it’s my business to have a good working knowledge of HTML, the code used to create Web pages, however website design is steeped in mystery. To me DIY website design represents an endless task of choosing a content management system (CMS), page layout, colour scheme, … [Read more...]