Xmas ads and why John Lewis wins

I don’t hate Christmas. That would be an exaggeration uncalled for. I’m just not a fan. It’s as simple as that. For the past few years, since I was about 17, I have met Christmas with the same apathy I have reserved for shoe-laces. I’m not bigging up my dislike of Christmas for the purpose of this … [Read more...]

Social Media and the Philippines: Media’s relation with the typhoon

  A brief exploration of new media and its relationship with Typhoon Haiyan On the 8th November, 2013, Typhoon Haiyan ruthlessly swept through the central Philippines, killing thousands and leaving many, many more homeless or displaced. On the 8th November, I left a status on Facebook that read: … [Read more...]

Why Twitter is the best social network for business

Even though Mark Zuckerberg, Justin Timberlake and that one board member who is pushing G+ might dislike me for saying so, it’s fair to say that as far as social networks go Twitter is the one to beat. Established in 2006, the microblogging is basically the SMS service of the internet, where it’s … [Read more...]

The digital marketing showdown

Social media vs SEO vs Content Marketing vs Affiliate Marketing. It’s difficult to imagine an internet without social media marketing services: they pervade our experience of the cyber-sphere in a range of ways, from YouTube ads to the Facebook sidebar. Social media, SEO, content marketing, and … [Read more...]

Google+ tools for digital marketers

New research by London-based digital consumer brand GlobalWebIndex shows Google+ has beaten competitors to become the second-highest actively used social network in the world. It’s seen off competition from Twitter to land second place, beaten only by Facebook. The growth in popularity of the … [Read more...]

The future of digital marketing: Statistics you can’t afford to miss

The nature of the web and digital technology means it’s constantly changing. Digital agencies and marketers need to keep 100% up to date to ensure they’re still current and attractive to their customer base. Similarly, your digital marketing strategy should be tailored to keep up with the … [Read more...]

What’s the deal with Vine?

Vine is the newest craze launched by Twitter and it encourages the sharing and enjoyment of short videos. In their own words Vine ‘lets you create and share beautiful, short looping videos’ and although part of Twitter it stands alone with its own app and network. The link to Twitter is of course … [Read more...]

Your business needs social media!

A new report from a leading design and print agency has revealed that almost a third of all UK businesses are yet to develop a social media strategy. The report released this month suggests that although many businesses are using social media, a third don’t have a plan in place. Catalogues 4 … [Read more...]

What the Chancellor omitted to say

It’s budget day in the UK and George Osborne did his best to put a positive spin on the mess we’re in. What he didn’t say (because he would like to be re-elected) is that we are all destined to be worse off. It’s inevitable. Equilibrium is heading our way … The law of gravity is as inexorable as … [Read more...]

“I find myself endlessly fascinating” Julie Burchill

Would you say such a thing about yourself out loud? I couldn’t believe my ears when I heard writer and journalist Julie Birchull utter that phrase to Kirsty Young on Radio 4’s Desert Island Discs a few weeks ago. I guess you can get away with it when you’re the star of the show and people have … [Read more...]