The social media fame game.

As the world becomes more and more entwined in social media we can see that the meaning of the word “fame” is being rewritten. A new generation of stars have begun to rise up into spotlights and while they may not be on the Hollywood level of stardom (yet), some are well on their way! Jim Chapman, … [Read more...]

Has social media taken celebrity obsession to a new level?

Celebrity obsession has always been a thing. But in recent times, crowding around the TV screaming with your mates has turned into life-consuming stalking via smartphones. There's even a name for the condition; Celebrity Worship Syndrome (it's on Wikipedia, so it must be real...) and many teenage … [Read more...]

Is black hat social media a thing?

We've all heard of the downfalls of black hat SEO, but what about black hat social media? Social media short cuts may seem like a good way to make your business seem great at face value, but will any of that really matter if it's not even real? Google doesn't think so, and it's starting to penalise … [Read more...]

Recent BBC News article: social media crime reports are a “a real problem”

An article by Keith Moore from BBC News on Tuesday 24th June brings to light just how much the new digital age has changed all means of communication, including how we chose to insult each other (yes, really). The article states that now, "complaints originating from social media make up at least … [Read more...]

China launches major campaign on social media regulation – will online freedom of expression become a thing of the past?

The integration of social media within society has become commonplace, with users exposed to political, systemic and legal ideology freely and frequently. Ideas posed by journalists, academics and activists that would be rejected in mainstream media can freely circulate across social media … [Read more...]

Social Media and Employment – think before you post

Social media use is higher than ever, and it is no surprise that employers are checking up on our profiles. Giving the wrong impression could cost you your job, or prevent you from getting a new one, so wise up and think before you post, before it's too late! Potential Employers More and more … [Read more...]

4 essential and inexpensive digital marketing tips

Implementing digital marketing strategies can sometimes be daunting, and it can be difficult to know where to begin. Digital marketing is essential to accessing your target audience and by doing so allows SME’s to compete with larger brand names, and many strategies you can try are easy and … [Read more...]

First it was magazines, now its social media…

As many popular social media platforms such as Twitter, Facebook and Pinterest are used more actively by females, it raises questions about the psychological effects social media has on women.  It is believed that women have a stronger ‘attachment’ to these social media platforms than men, and it is … [Read more...]

How Social Media is changing the world

On the surface, social media seems merely a platform to chat to friends, share photos and to laugh at funny pictures of cats. In recent times however, social media has become a huge part of events and conflict all over the world, including most recently the protests in Ukraine. Freedom of … [Read more...]

Why I won’t be shopping online this Christmas

The internet is pretty big. Christmas is pretty big too. I can’t quantify one in terms of the other, but they’re both pretty big. It was inevitable that the two would collide in a flurry of special offers and nauseating positivity and it is this pairing that is up for discussion today. My … [Read more...]