Brand optimisation is taking the lead in SEO

If you’re still in the tunnel vision mind set of “ranking first on Google” for keywords, welcome to the detox. Although a natural thing to want and expect from a digital marketing agency, this mode of thinking will often lead to unrealistic expectations and disappointments. There is a lack of … [Read more...]

The SEO landscape and long tail keywords

Getting more out of your SEO with pandas, penguins and hummingbirds Once upon a time SEO was all about having those all golden keywords strewn into your content, wherever and whenever possible. The best words were those with low competition and had most relevance to your business. However, today, … [Read more...]

SEO goodness with Chrome Extensions

So you've decided to join the digital marketing side of things. Digital media is a vast sea of opportunities; however, it can be tough to find your footing and without the right tools and guides, you’re headed straight for a shipwreck. Starting a new business in digital media is exciting and your … [Read more...]

SEO techniques you need to avoid…

When it comes to search engine optimisation, it can sometimes seem like quantity is the only factor. However, this is simply not true and Google is wising up to bad SEO techniques and has even started penalising websites for using them. Make sure you don't make these mistakes - it could even cause … [Read more...]

4 essential and inexpensive digital marketing tips

Implementing digital marketing strategies can sometimes be daunting, and it can be difficult to know where to begin. Digital marketing is essential to accessing your target audience and by doing so allows SME’s to compete with larger brand names, and many strategies you can try are easy and … [Read more...]

How is digital marketing changing? Two things to keep in mind in 2014.

As a relatively young industry, digital marketing is going through developmental phases at such pace that it’s useful to sit back and take stock. In January, Adobe published its predictions for 2013, and fairly accurately predicted that 2013 would be “the year of content”. The industry made leaps … [Read more...]

Content: The heart and soul of SEO

Content: the heart and soul of SEO When competing in search engine rankings, there is really only one key thing you need to consider these days: content. While search engines index sites in many different ways and look at all kinds of criteria, from link building to keyword placement, there is a … [Read more...]

The digital marketing showdown

Social media vs SEO vs Content Marketing vs Affiliate Marketing. It’s difficult to imagine an internet without social media marketing services: they pervade our experience of the cyber-sphere in a range of ways, from YouTube ads to the Facebook sidebar. Social media, SEO, content marketing, and … [Read more...]

Google Hummingbird: Who? What? Why?

It’s been fifteen years since two PhD students at Stanford University started a company in Silicone Valley that would go onto be the world’s biggest search engine. Who? Since the company’s inception, Google has been tweaking their search algorithm in a variety of ways. The first algorithm, and … [Read more...]

Quality is essential to successful SEO

SEO is central to your potential clients finding your business as it is designed to help boost your websites position in the search page rankings. Although Google is not the law their opinion is very important. As the most popular search engine, what they have to say matters and they regularly … [Read more...]