How to run an effective PPC campaign.

As far as web traffic generators go, pay-per-click (or PPC) is about as direct as you can get. A potential customer types the service they want into Google and your company comes up, complete with a link to the page where they can buy your product. The revolutionary thing about digital marketing … [Read more...]

What is Native Advertising?

Native advertising is the hot topic of 2013 but what does the term mean? Solve Media┬áhas attempted to solve this problem with the following infographic. They've said: "Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through … [Read more...]