Why does a student choose copywriting as a career?

We asked journalism student, Victor Coupe, why he wants to be a copywriter and this was his response. "It’s common for people who are interested in literature to be dismissive of slang. You hear it all the time, people turning their noses up at text-speak, or putting on London accents in a … [Read more...]

Is copywriting worth paying for?

If you own a business, a computer and have learnt to read and write, why on earth pay for a copywriter? We’re all watching the budget these days and trying to cut costs, so if you have a few moments in the day, why not do it yourself? Like web design or management, copywriting is a skill. There … [Read more...]