Case Study: Aroma Cleaning

Making cleaning simple

Aroma Cleaning UK Ltd is one of the largest cleaning companies in North Britain and ranked 1st out of 1670 office cleaning companies on Free Index. However, their website wasn’t representative of their capabilities and great reputation.

Goals

We were given the task of creating a responsive, optimised website that was easy to navigate and generated traffic. Darren, the owner, also wanted a system where customers could book and pay for their cleaning services online.

  • Make offline and online brand identity cohesive

  • Increase traffic

  • Increase client base

  • Revitalise and re-design website

  • Create eCommerce platform

  • Increase engagement

  • Improve brand awareness

  • Provide copy for the website and a weekly blog

The Process

We worked with Aroma Cleaning UK Ltd’s creative team to ensure the website retained the offline marketing look and feel. The former website was quite bland with lots of white space and blocks of content. It was also missing the colours and vibrancy that Darren felt the offline material had managed to capture.

We began by researching Aroma Cleaning’s competitors. None of them had the online booking system that Darren had asked for which made the process very new and exciting. We also reviewed Aroma Cleaning’s client base to ensure that the landing pages we built targeted the right areas.

Once we had a thorough understanding of Aroma Cleaning’s industry, competitors and potential customers we began the website design.

Initially we provided a wire frame and once approved began building pages for the specific services Aroma Cleaning provided and areas Aroma Cleaning wanted to target.

Aroma Cleaning’s print leaflets.

The Result

  • 50% increase in conversions from the website
  • 7 out of 10 of Aroma’s targeted keywords rank on the first page of Google
  • 62% increase in traffic from Twitter and Facebook
  • Repeat customers very satisfied with online booking system

“Having tried three different SEO companies and bearing in mind the little faith I had in the industry, we’ve had a really positive experience to date. We are now moving into a profitable return on our investment.”

Darren Timon, Managing Director