Content marketing for people, not Google.

It sounds so simple enough, so why do a lot of companies forget this one simple rule of marketing? When it becomes all about statistics and numbers, you tend to forget who you started out doing the job for: people! Sure, boosting the ol’ analytics is a plus, but how you achieve that is by marketing … [Read more...]

Everyday gadgets continually replaced by smartphones: what’s next?

Smartphones are getting smarter, and it seems most of us have replaced simple everyday gadgets with our beloved smartphones. This article in the Guardian highlighted just a few of the gadgets that are now redundant, and we've added a few of our own to the ever-growing list... Print-out … [Read more...]

Digital marketing is constantly changing, don’t get left behind

Digital marketing trends come and go like the wind, and it's important to always keep up to date with the latest trends to maximise the benefits for your business. Whether you are a small social enterprise, or a hugely successful company, digital marketing, search engine optimisation, social media … [Read more...]

China launches major campaign on social media regulation – will online freedom of expression become a thing of the past?

The integration of social media within society has become commonplace, with users exposed to political, systemic and legal ideology freely and frequently. Ideas posed by journalists, academics and activists that would be rejected in mainstream media can freely circulate across social media … [Read more...]

Web design: how important is it?

With 20% of all media consumption now online, it is more important than ever for your business to have online presence to engage with consumers. But underneath social media and search engine optimisation strategies, just how important is your website design? The info-graphic featured below by … [Read more...]

How is digital marketing changing? Two things to keep in mind in 2014.

As a relatively young industry, digital marketing is going through developmental phases at such pace that it’s useful to sit back and take stock. In January, Adobe published its predictions for 2013, and fairly accurately predicted that 2013 would be “the year of content”. The industry made leaps … [Read more...]

Why Twitter is the best social network for business

Even though Mark Zuckerberg, Justin Timberlake and that one board member who is pushing G+ might dislike me for saying so, it’s fair to say that as far as social networks go Twitter is the one to beat. Established in 2006, the microblogging is basically the SMS service of the internet, where it’s … [Read more...]

Content: The heart and soul of SEO

Content: the heart and soul of SEO When competing in search engine rankings, there is really only one key thing you need to consider these days: content. While search engines index sites in many different ways and look at all kinds of criteria, from link building to keyword placement, there is a … [Read more...]

Why good content is crucial

In 2013, marketing teams will spend an estimated $12.5 billion on content marketing. But what is content marketing? Content marketing is the process where a business creates interest in their brand by providing content related to their products. A company which sells flowers running a … [Read more...]

Google+ tools for digital marketers

New research by London-based digital consumer brand GlobalWebIndex shows Google+ has beaten competitors to become the second-highest actively used social network in the world. It’s seen off competition from Twitter to land second place, beaten only by Facebook. The growth in popularity of the … [Read more...]