Brand optimisation is taking the lead in SEO

If you’re still in the tunnel vision mind set of “ranking first on Google” for keywords, welcome to the detox. Although a natural thing to want and expect from a digital marketing agency, this mode of thinking will often lead to unrealistic expectations and disappointments. There is a lack of … [Read more...]

SEO goodness with Chrome Extensions

So you've decided to join the digital marketing side of things. Digital media is a vast sea of opportunities; however, it can be tough to find your footing and without the right tools and guides, you’re headed straight for a shipwreck. Starting a new business in digital media is exciting and your … [Read more...]

6 Content Writing tools you should know about…

Producing unique content is essential in the new digital age, especially if you want the right people to end up on your website. If you are struggling to come up with some fresh, relevant ideas, there are loads of online tools out there to help you get started! We've shortlisted a few of our … [Read more...]

Social Media and Employment – think before you post

Social media use is higher than ever, and it is no surprise that employers are checking up on our profiles. Giving the wrong impression could cost you your job, or prevent you from getting a new one, so wise up and think before you post, before it's too late! Potential Employers More and more … [Read more...]

4 essential and inexpensive digital marketing tips

Implementing digital marketing strategies can sometimes be daunting, and it can be difficult to know where to begin. Digital marketing is essential to accessing your target audience and by doing so allows SME’s to compete with larger brand names, and many strategies you can try are easy and … [Read more...]

The latest from Matt Cutts: Content marketing

SEO (search engine optimisation) has changed Matt Cutts’ recent comments about the changing ways Google will approach content marketing could have an effect on how businesses use guest blogs for many years to come. For those of you who aren’t yet aware, Cutts essentially outlined that Google is … [Read more...]

Why I won’t be shopping online this Christmas

The internet is pretty big. Christmas is pretty big too. I can’t quantify one in terms of the other, but they’re both pretty big. It was inevitable that the two would collide in a flurry of special offers and nauseating positivity and it is this pairing that is up for discussion today. My … [Read more...]

Xmas ads and why John Lewis wins

I don’t hate Christmas. That would be an exaggeration uncalled for. I’m just not a fan. It’s as simple as that. For the past few years, since I was about 17, I have met Christmas with the same apathy I have reserved for shoe-laces. I’m not bigging up my dislike of Christmas for the purpose of this … [Read more...]

How to run an effective PPC campaign.

As far as web traffic generators go, pay-per-click (or PPC) is about as direct as you can get. A potential customer types the service they want into Google and your company comes up, complete with a link to the page where they can buy your product. The revolutionary thing about digital marketing … [Read more...]

Google Hummingbird: Who? What? Why?

It’s been fifteen years since two PhD students at Stanford University started a company in Silicone Valley that would go onto be the world’s biggest search engine. Who? Since the company’s inception, Google has been tweaking their search algorithm in a variety of ways. The first algorithm, and … [Read more...]