4 essential and inexpensive digital marketing tips

digital marketing tipsImplementing digital marketing strategies can sometimes be daunting, and it can be difficult to know where to begin. Digital marketing is essential to accessing your target audience and by doing so allows SME’s to compete with larger brand names, and many strategies you can try are easy and inexpensive if you know how.

Social Media presence

The importance of social media presence and the ‘correct’ strategy has been discussed profusely, causing controversy over how beneficial social media marketing actually is. Despite this, social media is a free marketing tool and allows you to communicate with existing customers, potential customers, and simply to spread the word about your business or product. Word of mouth is a powerful marketing tool, and with the now normality of instantaneous communication through networking, it is even easier to respond to consumer problems and provide excellent customer service, and brand image. Social media doesn’t have to be serious however. Tailor your posts according to users; make Facebook and Twitter posts humorous and leave the serious stuff for Linkedin, it is important to post appropriately to attract consumers, not turn them away.

Video Marketing

According to a recent article, 96% of consumers find a video useful when buying online. Not only this, but 58% of consumers consider companies that produce video content to be more trustworthy, and 71% of consumers say that videos lead to a positive impression of a company. These figures are staggering, and clearly show that video marketing is essential to attracting the majority of your customer base. Like with social media, videos do not have to be serious or professionally produced and can easily be done at home with the right equipment. If you have no experience in this area, there are freelance companies who will charge an affordable price for their services. Better still, the rise of amusing video feeds such as Vine and Instagram, means you can create a short and inexpensive clips with little time, assistance and money!


Google owns an estimated 80% of the search engine market share, and it is surprising that many businesses really aren’t making the most out of their free marketing services. Google maps and locations allows you to list your business for free, and customers can review and comment on your services. This can lead to positive exposure, and is especially useful for targeting potential customers in your area. To find out more about listing higher in Google searches, check out our tips on effective search engine optimisation.


A regular blog (like this one) helps you provide customers with helpful tips and information, and inform them about your services. Keeping up a blog also boosts your on-site SEO, meaning you have a better chance of listing higher in those all important Google searches.

Digital marketing doesn’t have to be difficult and with little expense you can improve your marketing dramatically and access the right consumers for you. If you don’t have time to do it yourself, or require extra information or questions about our services, please do not hesitate to contact us.

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